Sublimation for day to day

In addition to its high quality and color fidelity, the advantage of sublimation is that it offers a high level of customization that attracts all kinds of audiences, especially younger generations.

The sublimation is one of the best positioned printing techniques in the printing industry and the large number of commercial sectors it serves, including advertising and recently fashion design stands out.

The growth of this technique has been so naturally and progressive that even brands of equipment have been surprised to discover that their customers adaptations made to traditional machines to print certain products. Against this background, sublimation has diversified and today it is possible to print almost any object using this technology.

Customizing the highest level

in past years was the preferred sublimation printing technique for souvenirs and clothing for advertising purposes. However, when the public became familiar with the technique he began to apply it in personal projects that quickly opened up a new niche market for printers.

In addition to its high quality and color fidelity, the greatest advantage sublimation offered was a high level of customization that attracted all audiences, especially the younger generation.

So that sublimation gave a great leap and her equipment yields very different dimensions and able to meet the needs of independent designers and brands of textiles, clothing and fabric promotional items were developed. In addition to this, the fabrics had a new awakening in the advertising industry, which led to the sublimation at their best.

From head to toe

Among this maelstrom sublimation growth there is an industry that has benefited on many levels: the shoe. From bags, purses, dress shoes or tennis they can be printed source or customized by sublimation. Speak source print when it comes to major shoe manufacturers that print different types of fabrics in high volumes, then cut the fabric and decorated and with it the traditional way shoe manufacturing. Meanwhile, footwear customization is when the shoe has been manufactured and printed with special equipment that is popular in small print shops that receive or create the design that the customer wants and reflected in their shoes.

For bags and purses the situation is the same; whether design houses print their fabrics before manufacture products or customers to create their own designs on pieces already made, sublimation is a great alternative for both cases and the radical difference between them is the equipment used .

Both bags and shoes, the type of design easier to work is the pattern, whether flowers, polka dots or other figures, it does not need to adjust or center the design according to the shape of the shoe, while designs a phrase, a face or a specific figure, it is important to ensure that it is symmetrically placed on both shoes.

Shoe manufacturers often use machines textile sublimation high performance capable of working with rolls whole cloth, such as those offered by Epson, Durst, Roland and other brands, while smaller print shops that customize tennis and made use presses special lines, among others, working two-time thermal shoes; these are placed in a thermal palette maintains restirada fabric and subsequently printed on it generating pressure. Although this is not a rule or a generality, for both large shoemakers and emerging designers can use computers of various sizes, in both cases the quality of the inks and the care with which carry out the printing process are crucial for the length of the products.

Overall textile sublimation printing is very durable and can last for years while retaining the image quality and color fidelity, as long as certain precautions are maintained particularly when cleaning. According to the type of fabric shoes or bags, you should avoid aggressive detergents may discolor printing. If possible, the most delicate fabrics or applications must be wiped clean damp cloth or dry brush. Regardless of the type of fabric that sublime, the printing process is the same, although some may require pretreatment of polyester resin to properly support the inks, especially those with textures similar to suede or suede.

Since it is commonly used products exposed to everyday wear agents, shoes and bags sublimated often go through post printing treatments that make them water repellent or dust. These finishes are to cover printing varnishes, waterproofing sprays or sealants protect the textile seams.

Business Opportunity

Numerous studies have shown in recent years that today 's consumers attach great importance to the immediacy and personalization of the products they use, which has modified the commercial behavior of many industries. For sublimation as a design technique, this means a unique business opportunity. Since many shoe manufacturers have long equipment sublimation printing finishes, logos and legal information on shoes and bags, just an adjustment in production volumes, a team of designers and some changes in the pace of work meet a new market niche.

In the country, and many others in Latin America have emerged printing workshops specialized in customizing shoes and investment is in no way comparable to that of a shoe factory. Whether customers bring their own shoes and design, or that the company buy virgin footwear and generate designs, the proliferation of these workshops due to strong demand for creativity.

Combination of techniques

A strong trend in footwear design is the combination of printing techniques and application, favoring increasingly customizing today 's audiences are looking for . Since embedding caviar beads, sequins, foil and buttons, to embroidery, crystals and more, they can give volume to a design and exclusivity that both sought. Fusing techniques and applications give the pieces an added value that the market is willing to pay.

However, customization is not the only advantage of sublimation in footwear also may be more economical to dye fabrics or paint designs by hand, which still do many brands of shoes. For large manufacturers, thanks to the fabrics can be printed in various volumes without representing additional costs, it is possible to make very few pieces with a design, so that it is unique. When it comes to workshops that print shoes, exclusivity is even greater because they can even print design deliver them to the customer, ensuring that the pair of shoes will be unique.

Sublimation is not only used to print patterns on shoes or bags, some of the most recognized brands have chosen this technique only to print your logo or even give the appearance of relief or simulate seams.

Of course, good results depend on the quality of printing equipment and inks used, as well as handling the substrates and consumables. It is common, for example, that in some workshops acquire high quality products but do not give them the necessary care, causing lumps in inks or varnishes, or affecting adhesion capabilities fabrics.

As you can imagine, printing on ready-made shoes can be more complex print fabric and then make her shoes. The success of this technique depends on the uniformity with pressure and heat over shoes is handled, so often needed a higher level of training if sublimation were T-shirts or bags.

Fabrics such as lycra, satin, jersey, microfiber, satin, muslin, silver, terylene, shark, synthetic corduroy desiré, polyamide, among others, are sublimated and use in shoe design has increased, it is important that are white or light colored and are made from polyester or, alternatively, are coated polyester resin to support sublimation inks.

These fabrics can be very strong in their daily use provided that avoid harsh chemicals on them that they could spend slimming colors or textiles.

Success stories

footwear brands as recognized as Nike, DC Shoes and Mexican Dione and Pineda Covalín integrated textile sublimation as one of its design possibilities, both in print and logo patterns and textures. Meanwhile, print shops already working with sublimation growth saw an opportunity to purchase special equipment to print shoes, especially after one of the most memorable scene slogan

sport.

It is well known that tennis has become increasingly popular and the stars of the sport are known, such as Roger Federer whose courts have printed his initials, or Rafael Nadal, presented in an open court using a pair of shoes with the phrase "Vamos Rafa". From then customizing shoes became very popular in the sports world and then came to the fashion industry.

Advertising, of course, has taken advantage of this potential and some children's films like Angry Birds or Minions have stamped their logos on children's shoes as well as bags and other textiles.

Sublimation certainly shoe is gaining momentum and this could mean a variety of increasingly broad designs, the possibility of standardizing sports teams and more affordable, definitely a great market opportunity.

It is a good bussiness opportunity for you to enter sublimation industry.If you need sublimation ink and sublimation paper,wecome to contact us: